Zong You Lai
About Zong You Lai
Zong You Lai is a Growth Manager currently working at respond.io in Kuala Lumpur, Malaysia. With a background in digital marketing and analytics, he has held various roles focused on growth and customer acquisition, including positions at DriveFunnels and OpenAcademy.
Work at Respond.io
Zong You Lai serves as a Growth Manager at respond.io, a position held since 2022. In this role, he is responsible for creating and planning creative briefs for designers, which includes developing advertisements and web visuals. His work involves wireframing and creating mock-ups for landing pages. Zong collaborates closely with the Customer Success and Sales Team to extract qualitative customer insights from digital analytics data, which informs growth strategies.
Previous Experience at DriveFunnels
Zong You Lai worked at DriveFunnels in various capacities. He served as a Senior Growth Marketer from 2021 to 2022, focusing on Conversion Rate Optimization and Email Marketing. Prior to this role, he was a Digital Performance Specialist at DriveFunnels for five months in 2020. His experience at DriveFunnels contributed to his expertise in managing customer acquisition strategies and optimizing digital marketing efforts.
Experience as Analytics Trainer
Zong You Lai was an Analytics 101 Trainer at OpenAcademy from 2021 to 2022. In this role, he provided training on analytics principles, helping participants understand data analysis and its applications in various contexts. This experience enhanced his skills in data interpretation and user behavior analysis.
Education and Expertise
Zong You Lai completed his education at the University of Nottingham Malaysia, earning a BA (Hons) in International Communication Studies from 2014 to 2018. Prior to this, he attended Chung Ling (National Type) High School from 2009 to 2013. His academic background in Cultural Studies and Critical Theory has equipped him with analytical skills relevant to his roles in marketing and growth management.
Skills in Digital Marketing
Zong You Lai specializes in managing rapid A/B testing for customer acquisition, focusing on testing ad copy, ad creative, landing pages, and funnels. He also manages referral and affiliate marketing initiatives as part of his growth strategy. His technical proficiency includes utilizing tools like MixPanel, Dreamdata, Vitally, Segment, and Customer.io for user behavior analysis and email drip campaigns.