Leonardo Fernandes
About Leonardo Fernandes
Leonardo Fernandes is a Marketing Manager at Resquared, where he has worked since 2024. He has a diverse background in marketing and engineering, with experience in various roles at companies like Arquivei and Zenith Aerospace.
Work at Resquared
Leonardo Fernandes has been serving as the Marketing Manager at Resquared since 2024. His tenure in this role spans 7 months. Prior to this position, he held various roles within the company, including Senior Digital Marketing Engineer and Digital Marketing Engineer, from 2022 to 2024. His experience at Resquared has contributed to his understanding of digital marketing strategies and campaign management.
Previous Experience in Marketing
Before joining Resquared, Leonardo Fernandes worked at Arquivei in multiple capacities. He began as an Estágio Outbound Marketing from 2019 to 2020, followed by a role as Analista Mídias Pagas e Performance from 2020 to 2022. His experience at Arquivei provided him with foundational skills in outbound marketing and performance analysis.
Background in Aerospace Engineering
Leonardo Fernandes has a background in the aerospace industry, having worked at Zenith Aerospace. He served as Coordenador do Departamento de Estruturas from 2017 to 2019 and briefly as Diretor Geral in 2019. His roles involved overseeing structural departments and managing operations, contributing to his leadership and technical skills.
Education and Expertise
Leonardo Fernandes has been studying Engenharia de Materiais e Manufatura at USP - Universidade de São Paulo since 2015. His academic background complements his professional experience, particularly in data handling and analysis. He has expertise in managing advertising campaigns on platforms such as Taboola and Outbrain, and he employs SQL for data extraction and dashboard creation.
Data-Driven Marketing Approach
Leonardo Fernandes utilizes advanced data analysis techniques to inform his marketing strategies. His ability to extract and analyze data from databases showcases a strong technical skill set. This data-driven approach enhances the strategic planning of marketing activities, allowing for more effective campaign management and performance tracking.