Mariana Saraiva
About Mariana Saraiva
Mariana Saraiva is an Outbound Marketing Analyst at Resquared, where she has worked since 2024. She has a diverse background in marketing roles across various companies in Brazil, with a focus on digital media and performance analysis.
Work at Resquared
Mariana Saraiva has been serving as an Outbound Marketing Analyst at Resquared since 2024. In this role, she focuses on developing and executing outbound marketing strategies to enhance customer engagement and drive growth. Her responsibilities include analyzing market trends, identifying potential leads, and optimizing outreach efforts to maximize the effectiveness of marketing campaigns.
Previous Marketing Experience
Prior to her current position, Mariana held various marketing roles in São Paulo, Brazil. She worked as a Marketing Analyst at Tudu and Phooto from 2020 to 2021, where she contributed to marketing strategies and campaign execution. Additionally, she served as a Digital Media and Performance Analyst at Grupo Mooven in 2023, and as a Senior Media and Performance Analyst at iClinic from 2021 to 2022, focusing on performance marketing initiatives.
Education and Expertise
Mariana earned her Bachelor's degree in Business Administration and Management from ESPM Escola Superior de Propaganda e Marketing, studying from 2016 to 2020. During her studies, she received the best project award for branding, highlighting her skills in marketing and project management. She also holds multiple certifications in Microsoft Excel, career management, and branding, which complement her academic background.
Digital Marketing Skills
Mariana has extensive experience in digital marketing, particularly in planning, implementing, and optimizing paid media campaigns across platforms such as Google, Facebook, and Programmatic Media. She is skilled in designing and validating landing pages, chatbots, and customer acquisition funnels, utilizing tools like Salesforce, Instabot, Zapier, and Typeform to enhance user experience and drive conversions.
Early Career Roles
Mariana's early career included a position as a Trainee at KPMG Brazil in 2020 and as an Assistente de Auditoria from 2019 to 2020. She also worked as an Executive Producer at Jazz Side for three months in 2019. These roles provided her with foundational skills in analysis and project management, contributing to her overall professional development.