Yasmim Mayumi
About Yasmim Mayumi
Yasmim Mayumi is a Marketing Analyst with expertise in various marketing tools and strategies. She has a background in English Language and Literature, which enhances her copywriting and storytelling skills.
Work at Resquared
Yasmim Mayumi currently holds the position of Marketing Analyst at Resquared, where she has been employed since 2023. In this role, she focuses on various marketing strategies, utilizing tools such as HubSpot and SEMrush to enhance lead generation and conversion rates. Her responsibilities include managing projects aimed at improving demo and trial conversion rates, as well as engaging in database management and automation to streamline marketing processes.
Previous Experience at iClinic
Yasmim Mayumi has extensive experience at iClinic, where she worked in multiple roles from 2019 to 2023. She began as an Estagiária em Produção de Conteúdo | Copywriter for 11 months, followed by a position as Analista de Conteúdo Júnior | Copywriter for 2 years. Most recently, she served as Analista de Conteúdo & CRM Pleno | Marketing Analyst for 1 year. Her roles involved writing copy for various formats and contributing to content strategies.
Education and Expertise
Yasmim Mayumi has a solid educational background. She earned a High School Diploma from Colégio Marista de Ribeirão Preto, followed by a Licentiate degree in English Language and Literature from Centro Universitário Barão de Mauá. Additionally, she completed a Postgraduate Degree in Gestão de Pessoas e Negócios at Escola Conquer. Her studies in literature enhance her storytelling and communication skills, which are essential in her marketing role.
Marketing Skills and Tools
Yasmim Mayumi utilizes a variety of tools in her marketing strategies, including HubSpot, SEMrush, and Google Workspace. She is skilled in writing copy for diverse formats such as blog posts, email marketing, landing pages, and videos. Her expertise also includes creating automations to nurture leads, improving the efficiency of lead generation processes, and actively managing projects focused on Conversion Rate Optimization (CRO).
Language Proficiency
Yasmim Mayumi has developed strong language skills through her education and training. She studied English at CNA idiomas for five years, which complements her academic background in English Language and Literature. This proficiency in both English and Portuguese enhances her ability to communicate effectively in her marketing roles.