Alexis Henry
About Alexis Henry
Alexis Henry serves as the Senior Director of Omni Marketing at Neptune Retail Solutions, where she specializes in leveraging CRM tools and data analytics to enhance marketing strategies. With a background in Business Administration and experience in project management, she focuses on driving revenue growth through strategic partnerships.
Work at Neptune Retail Solutions
Alexis Henry serves as the Senior Director of Omni Marketing at Neptune Retail Solutions, a position held since 2020. In this role, she focuses on developing and implementing strategic marketing plans that drive revenue growth through B2B and B2C partnerships. Alexis collaborates with internal teams to enhance marketing strategies, utilizing data and attribution tools such as Branch, Adjust, and DOMO. Her expertise in CRM tools like Braze and HTML supports her efforts in executing effective marketing campaigns.
Previous Experience at Checkout 51
Prior to her current role, Alexis worked at Checkout 51 as Project Lead for Strategy & Insights from 2017 to 2020. During her tenure in Milton, Ontario, she contributed to various projects that informed strategic decision-making. Her experience in this position helped her develop a strong foundation in marketing strategy and insights, which she applies in her current role.
Education at Telfer School of Management
Alexis Henry studied at the Telfer School of Management at the University of Ottawa, where she earned a Bachelor’s Degree in Business Administration and Management from 2013 to 2017. This educational background provided her with essential knowledge and skills applicable to her career in marketing and management.
High School Education at Assumption Catholic Secondary School
Alexis completed her high school education at Assumption Catholic Secondary School from 2009 to 2013. This foundational education set the stage for her future academic and professional pursuits in business and marketing.
Marketing Skills and Tools
In her professional role, Alexis utilizes various marketing tools and project management software to enhance operational efficiency. She employs JIRA for project management, ensuring streamlined marketing operations. Her proficiency in data-driven marketing is evident through her use of CRM tools and attribution platforms, which support her strategic initiatives.