Andrea Firth Hotton
About Andrea Firth Hotton
Andrea Firth Hotton is a Senior Account Director at Neptune Retail Solutions, with a background in sales management and digital strategy across various industries. She has held key positions at autoTRADER.ca and Epsilon, demonstrating expertise in enhancing digital conversions and leading sales teams.
Work at Neptune Retail Solutions
Andrea Firth Hotton has been serving as the Senior Account Director at Neptune Retail Solutions since 2021. In this role, she focuses on developing and implementing sales strategies to enhance client relationships and drive business growth. Her experience in the retail sector allows her to effectively manage accounts and deliver tailored solutions to meet client needs.
Previous Experience at autoTRADER.ca
Andrea worked at autoTRADER.ca in various roles from 2016 to 2019. Initially, she served as the NPV Regional Sales Manager for Ontario and Western Canada for one year. Following this, she held the position of National Key Account Director for Dealer Groups for two years. In these roles, she demonstrated her ability to enhance digital conversions and manage key accounts effectively.
Background in Sales and Account Management
Andrea has extensive experience in sales and account management, having worked at Epsilon from 2005 to 2015. She started as an Account Manager and progressed to the role of Account Director, where she led sales initiatives and managed client relationships. Her early career included a position as Customer Service/Inside Sales Supervisor at JL International Food Brokerage from 1996 to 2005.
Education and Professional Development
Andrea studied Business Administration and Management at Centennial College from 1991 to 1994. She furthered her education by obtaining a Certificate in Direct Marketing and a Certificate in Digital Marketing from the Canadian Marketing Association in 2009. Additionally, she completed a program at PAAB in 2014, enhancing her knowledge in the marketing field.
Expertise in Digital Strategy and Market Research
Andrea possesses strong skills in digital strategy and market research, which contribute to her effectiveness in the online media industry. She has a proven track record of leading regional sales teams and managing sales strategies across multiple verticals, including Consumer Packaged Goods (CPG), Pharmaceuticals, Retail, and Automotive.