Berna Geylani
About Berna Geylani
Berna Geylani serves as the Vice President of Marketing at Neptune Retail Solutions, where she utilizes advanced analytics and marketing technologies to drive data-driven decisions. She also lectures at the University of California, Berkeley, sharing her expertise in marketing and entrepreneurship.
Work at Neptune Retail Solutions
Berna Geylani serves as the Vice President of Marketing at Neptune Retail Solutions, a position she has held since 2021. In this role, she is responsible for leading marketing initiatives and strategies within the San Francisco Bay Area. Geylani employs advanced analytics tools, including Google Analytics and Hubspot, to inform data-driven marketing decisions. Her focus includes utilizing various marketing technologies such as Zoura, Strong Mail, and Adobe Marketing Cloud to enhance the company's marketing efforts.
Guest Lecturer at University of California, Berkeley
In addition to her role at Neptune Retail Solutions, Berna Geylani has been a Guest Lecturer at the University of California, Berkeley since 2019. She contributes to the academic community by sharing her expertise in marketing and entrepreneurship with students in Berkeley, CA. Her involvement in academia complements her professional experience and allows her to engage with the next generation of marketing professionals.
Education and Expertise
Berna Geylani holds a Master of Business Administration (MBA) from the University of California, Berkeley - Walter A. Haas School of Business, where she studied Entrepreneurship and Marketing. She also earned a Bachelor of Science (BS) in Finance from Virginia Commonwealth University. Geylani's educational background supports her expertise in various marketing strategies, including CRM and marketing automation, as well as her proficiency in Exact Target ESP Migration.
Marketing Specializations
Berna Geylani specializes in developing go-to-market strategies for both transactional and subscription-based business models. Her experience includes implementing CRM and marketing automation strategies aimed at improving customer retention and engagement. Geylani's ability to leverage advanced analytics and marketing technologies positions her as a knowledgeable leader in the marketing field.