Craig Kelly
About Craig Kelly
Craig Kelly serves as the Chief Field Merchandising Officer at Neptune Retail Solutions, where he has worked since 2020. He has a significant background in sales and marketing, particularly from his extensive tenure at PepsiCo, where he held various leadership roles over 16 years.
Current Role at Neptune Retail Solutions
Craig Kelly serves as the Chief Field Merchandising Officer at Neptune Retail Solutions, a position he has held since 2020. In this role, he focuses on enhancing in-store advertising strategies and developing innovative omni-channel solutions. His work involves guiding consumers through the shopping process using data-driven strategies. He operates from Chicago, Illinois, contributing to the company's growth and market presence.
Previous Experience at PepsiCo
Craig Kelly has a substantial tenure at PepsiCo, where he held various leadership roles from 1994 to 2020. His positions included Region Vice President for the Greater Chicago Area, Senior Director of Sales for Frito Lay, and Senior Director of Sales Strategy for the Target Customer Team. His experience spans multiple regions including Phoenix, Greater Minneapolis-St. Paul, and Plano, Texas. He also served as Zone Director for Field Sales and held several managerial roles, demonstrating a comprehensive understanding of sales and marketing strategies.
Educational Background
Craig Kelly earned a Bachelor of Business Administration (BBA) from Acadia University, completing his studies from 1990 to 1994. This educational foundation has supported his extensive career in sales and marketing, particularly in the consumer goods sector.
Expertise in Omni-Channel Solutions
Craig Kelly possesses extensive expertise in omni-channel solutions, focusing on guiding consumers from shopping to buying. He utilizes innovative, data-led strategies to enhance the customer experience. His work includes executing end-to-end in-store advertising for major retailers such as Kroger, Albertsons, Loblaws, CVS, and Walgreens, showcasing his ability to integrate digital media with traditional retail environments.
Key Contributions to Digital Media
At Neptune Retail Solutions, Craig Kelly played a significant role in leveraging Checkout 51, a cash back shopping app, to improve programmatic digital media offerings. This initiative highlights his commitment to integrating technology with retail strategies, aiming to enhance consumer engagement and drive sales.