Ginny Byrnes
About Ginny Byrnes
Ginny Byrnes serves as the Senior Vice President of Sales - West at Neptune Retail Solutions, where she has worked since 2020. With extensive experience at News America Marketing in various leadership roles, she has contributed significantly to the company's growth in in-store advertising and digital media.
Current Role at Neptune Retail Solutions
Ginny Byrnes serves as the Senior Vice President of Sales for the West region at Neptune Retail Solutions. She has held this position since 2020, contributing to the company's leadership in North America for in-store advertising. Her role involves overseeing sales strategies and initiatives across major retailers, including Kroger, Albertsons, Loblaws, CVS, and Walgreens.
Previous Experience at News America Marketing
Prior to her current role, Ginny Byrnes held multiple positions at News America Marketing. She worked as Senior Account Director from 2006 to 2007 in the San Francisco Bay Area, and as Account Director from 2004 to 2006 in Los Angeles. She also served as VP General Sales Manager from 2015 to 2020 in Dallas, and as Vice President, Group Sales Manager in various capacities from 2007 to 2015 across Greater New York City and Greater Los Angeles.
Educational Background
Ginny Byrnes studied at the University of Southern California, where she earned a Bachelor of Arts degree in Communications. This educational background has provided her with a foundation in effective communication strategies, which she has applied throughout her career in sales and marketing.
Contributions to Programmatic Digital Media
At Neptune Retail Solutions, Ginny Byrnes played a significant role in enhancing the company's programmatic digital media offerings. She leveraged Checkout 51, a cash back shopping app, to improve the effectiveness of marketing strategies and drive engagement with consumers.