Matthew Borrelli
About Matthew Borrelli
Matthew Borrelli serves as the Senior Account Director at Neptune Retail Solutions, where he specializes in developing omni-channel solutions for major retailers. With a background in account management and marketing, he has over a decade of experience in the industry.
Work at Neptune Retail Solutions
Matthew Borrelli has held the position of Senior Account Director at Neptune Retail Solutions since 2021. Based in Philadelphia, Pennsylvania, he specializes in creating omni-channel solutions that facilitate the consumer journey from shopping to purchasing. His role involves managing relationships with Brand Teams, Shopper Marketing Teams, and Agency contacts to develop tailored strategies for major retailers, including Kroger, Albertsons, and Walgreens.
Previous Experience in Account Management
Before joining Neptune Retail Solutions, Matthew Borrelli worked as an Account Executive at Clear Channel Outdoor from 2015 to 2021. In this role, he focused on account management within the Greater Philadelphia Area for six years. Additionally, he served as a Client Service Coordinator at FOX Sports for eight months in 2014, where he supported client relations and service initiatives.
Internship Experience in Marketing
Matthew Borrelli began his career with internship roles that provided foundational experience in marketing. He worked as a Marketing Intern at ISP Sports for four months in 2009, followed by a position as a Wrestling Program Media Relations/Marketing Intern at Cornell University in 2010 for three months. These roles contributed to his understanding of marketing and media relations.
Educational Background in Sport Media and Marketing
Matthew Borrelli earned a Bachelor of Science (BS) degree in Sport Media and Marketing from Ithaca College, completing his studies from 2009 to 2013. His education provided him with essential knowledge and skills applicable to his career in account management and marketing.
Utilization of Data in Marketing Strategies
In his current role at Neptune Retail Solutions, Matthew Borrelli utilizes deterministic first-party data from Checkout 51 to enhance programmatic digital media offerings. This approach allows him to develop more effective marketing strategies that align with consumer behavior and preferences.