Megan Hupp
About Megan Hupp
Megan Hupp is a Senior Account Director at Neptune Retail Solutions, where she has worked since 2021. She has extensive experience in account management and digital media strategies, having previously held positions at News America Marketing and EVEREVE.
Current Role at Neptune Retail Solutions
Megan Hupp currently serves as Senior Account Director at Neptune Retail Solutions, a position she has held since 2021. In this role, she works in Cincinnati, Ohio, focusing on executing end-to-end in-store advertising strategies for major retailers. Her responsibilities include collaborating with clients such as Kroger, Albertsons, Loblaws, CVS, and Walgreens. She leverages her expertise in omni-channel solutions and data-led strategies to enhance consumer engagement and drive sales.
Previous Experience at Neptune Retail Solutions
Before her current position, Megan Hupp worked as an Account Director at Neptune Retail Solutions from 2020 to 2021. During her tenure, she contributed to various projects that involved in-store advertising and marketing strategies. Her experience in this role laid the groundwork for her advancement to Senior Account Director.
Career Background in Marketing
Megan Hupp has a diverse background in marketing, having worked at News America Marketing in various roles, including Account Director, Account Associate, and Account Coordinator from 2016 to 2020. Her experience at News America Marketing provided her with a solid foundation in account management and client relations. Additionally, she worked as a Global Consultant at Hondos Center in Greece and as a Stylist at EVEREVE, gaining insights into customer service and retail operations.
Educational Background
Megan Hupp studied at Ohio University, where she earned a degree in Business, Management, Marketing, and Related Support Services from 2012 to 2016. Her academic focus included Management Information Systems and Marketing, equipping her with the skills necessary for her career in marketing and account management. She also completed her high school education at Mount Notre Dame High School.
Expertise in Digital Media Strategies
Megan Hupp has developed expertise in leveraging deterministic first-party data to enhance digital media strategies. She utilizes tools such as Checkout 51, a cash back shopping app, to improve programmatic digital media offerings. Her knowledge in omni-channel solutions allows her to guide consumers effectively from shopping to buying, making her a valuable asset in the marketing landscape.