Michael M.
About Michael M.
Michael M. is a Senior Account Director at Neptune Retail Solutions in Canada, specializing in digital marketing strategies. He has extensive experience in account management and digital investment, having worked with major retail chains across North America.
Current Role at Neptune Retail Solutions
Michael M. serves as the Senior Account Director, Digital - Canada at Neptune Retail Solutions. He has held this position since 2021 and is based in Toronto, Ontario. In this role, he utilizes Neptune Retail Solutions' proprietary data-driven platform to optimize omni-channel marketing campaigns. His responsibilities include leveraging exclusive deterministic first-party shopper data to enhance marketing strategies.
Previous Experience in Digital Marketing
Prior to his current role, Michael M. worked at AcuityAds Inc. as a Relationship Manager for Enterprise Solutions from 2020 to 2021. He also held the position of Senior Account Executive at Curate Mobile Ltd. from 2019 to 2020, and served as an Account Executive at JUICE Mobile from 2016 to 2019. His experience spans various aspects of digital marketing and programmatic advertising sales.
Educational Background in Advertising and Marketing
Michael M. studied at Durham College, where he earned an Advanced Associate's Degree in Advertising and Marketing Communications. His studies took place from 2011 to 2014, providing him with a strong foundation in marketing principles and strategies.
Expertise in Consumer Behavior and Retail Marketing
Michael M. has developed expertise in engaging with consumer purchase behavior data collected from key retail locations, including Walmart, Target, Costco, and Sam's Club. He has experience working with major North American grocery and drugstore chains such as Kroger, Loblaws, Walgreens, and CVS, utilizing exclusive in-store marketing rights to enhance marketing efforts.
Experience in Programmatic Advertising Sales
Michael M. possesses a strong background in mobile programmatic advertising sales across both Canadian and American markets. His previous roles have equipped him with the skills necessary to navigate the complexities of digital advertising and client relationship management.