Miguel Abreu
About Miguel Abreu
Miguel Abreu serves as an Account Manager in Digital Operations at Neptune Retail Solutions, where he manages over $5 million in digital media for major CPG clients. He has a diverse background in media buying, client activation, and logistics, with experience at various companies including ITN Networks and News America Marketing.
Work at Neptune Retail Solutions
Miguel Abreu has been serving as an Account Manager in Digital Operations at Neptune Retail Solutions since 2021. In this role, he manages over $5 million in digital media for major consumer packaged goods (CPG) clients. His responsibilities include focusing on programmatic advertising and premium mobile display. He collaborates with third-party ad research and verification vendors, such as Circana and Double Verify, to ensure brand safety and measure campaign effectiveness. He reports directly to the VP of Operations, where he introduces new efficiencies within the digital team.
Previous Experience in Digital Media
Prior to his current position, Miguel Abreu worked at ITN Networks in various roles, including Media Buyer for Cable & Direct Response and Assistant Media Buyer for both Unwired Broadcast and Cable & Direct Response. His experience in these roles contributed to his expertise in media buying and campaign management. He also held the position of Program Coordinator in Digital Sales at News America Marketing, where he gained further insights into digital marketing strategies.
Background in Psychology
Miguel Abreu studied at SUNY New Paltz, where he earned a Bachelor of Arts (B.A.) degree in Psychology from 2011 to 2015. This educational background has likely provided him with valuable insights into consumer behavior and decision-making processes, which are essential in his current role in digital operations and client management.
Leadership and Management Experience
Miguel Abreu has held various leadership roles throughout his career, including serving as Head Counselor at Asphalt Green from 2011 to 2015. In this position, he was responsible for overseeing activities and managing a team, which helped him develop strong leadership and communication skills. His ability to lead campaign kick-offs and ensure clear communication of project expectations to clients reflects his management capabilities.