Milagros M. Hernandez
About Milagros M. Hernandez
Milagros M. Hernandez serves as the CRM & Member Engagement Director at Neptune Retail Solutions in Miami, Florida, where she has worked since 2022. With a strong background in digital marketing and customer engagement, she has held various leadership roles in notable companies, including Reynolds American Inc. and Carnival Cruise Line.
Work at Neptune Retail Solutions
Milagros M. Hernandez serves as the CRM & Member Engagement Director at Neptune Retail Solutions since 2022. In this role, she has developed lifecycle journeys that have contributed to the creation of new revenue sources. Her focus on CRM engagement and member retention has led to the implementation of intelligent targeting strategies, significantly boosting engagement metrics.
Previous Experience at Reynolds American Inc.
Prior to her current position, Hernandez worked at Reynolds American Inc. as the Head of Lifecycle Marketing & Innovation from 2019 to 2022. During her tenure, she focused on enhancing customer engagement strategies and lifecycle marketing initiatives, contributing to the overall marketing effectiveness of the organization.
Career at Carnival Cruise Line
Hernandez held the position of CRM Strategy & Lead Generation at Carnival Cruise Line from 2018 to 2019. In this role, she was responsible for developing strategies to enhance customer relationship management and lead generation efforts, aimed at improving customer acquisition and retention.
Background in Education and Skills
Hernandez has a strong educational background, having studied Customer Analytics at The Wharton School, where she completed an Executive Education program in 2018. She also holds a Master in Finance from Florida International University, achieved in 2011, and a Bachelor of Arts in Psychology from the same institution, completed in 2009. Her education complements her extensive experience in digital marketing and customer engagement.
Achievements in Digital Marketing
Hernandez has a proven track record in establishing successful digital marketing programs in both B2C and B2B environments. She has extensive experience executing digital transformation programs for Fortune 500 companies, utilizing her critical thinking, strategic planning, and analytical skills to drive results in customer engagement and retention.