Steve Mc Farland
About Steve Mc Farland
Steve McFarland serves as the Director of Digital Operations at Neptune Retail Solutions, where he has worked since 2021. He has extensive experience in digital media and marketing, having held various roles in companies such as Butler/Till and Brand Networks, and possesses a strong academic background in economics and information management.
Current Role at Neptune Retail Solutions
Steve Mc Farland serves as the Director of Digital Operations at Neptune Retail Solutions, a position he has held since 2021. Based in the Rochester, New York Metropolitan Area, he oversees digital operations and strategy, focusing on enhancing the company's digital presence and operational efficiency. His role involves developing and implementing digital initiatives that align with the company's objectives.
Previous Experience in Digital Media
Prior to his current role, Steve Mc Farland worked at Butler/Till as a Digital Media Supervisor from 2014 to 2019. In this capacity, he managed digital media campaigns and strategies. He then transitioned to Brand Networks, where he served as Lead of Media Services from 2019 to 2021, further honing his expertise in digital marketing and media operations.
Education and Academic Background
Steve Mc Farland has an extensive academic background. He studied at the University of Oxford, where he earned a Bachelor of Science degree in Mathematics and Film Studies. He also attended Cornell University, obtaining a B.S. in Applied Economics & Management from the SC Johnson School of Business. Additionally, he completed a Master of Science in Information Management at Syracuse University.
Key Projects and Initiatives
Throughout his career, Steve Mc Farland has led significant projects, including a nationwide hyper-local program for over 8,000 State Farm Agents, where he managed more than 15,000 individual campaigns. He has developed hyper-local strategies for clients across various industries, including insurance, energy, banking, retail, and B2B sectors, demonstrating his ability to tailor digital strategies to meet diverse client needs.
Internship and Early Career Experience
Steve Mc Farland began his career with internships that provided foundational experience in marketing and economics. He worked as a Marketing Database Intern at Stearns & Wheler in 2007 and completed a Systems Integration Master's Degree Internship at GHD in 2010. These roles contributed to his understanding of digital marketing and operations.