Bo Brafford
About Bo Brafford
Bo Brafford serves as the National Sales Executive at Retailer Web Services, where he has worked since 2011. He specializes in driving traffic to retail stores through web-based strategies and has extensive experience in sales and marketing within the industry.
Work at Retailer Web Services
Bo Brafford has served as the National Sales Executive at Retailer Web Services since 2011. In this role, he specializes in generating traffic to physical retail stores through strategic web-based initiatives. His efforts focus on enhancing the visibility and sales of retail partners by leveraging online platforms. He is based at the company's office located at 15615 N. 71st Street, Suite 205, Scottsdale, AZ 85254.
Previous Experience in Sales Management
Before joining Retailer Web Services, Bo Brafford held significant roles in sales management. He worked as a National Account Manager at Nativa Foods from 2001 to 2002, where he managed key accounts and developed sales strategies. Prior to that, he spent eight years at The Coca-Cola Company as a Key Account Manager, from 1993 to 2001, focusing on building relationships with major clients in Tempe, Arizona.
Education and Expertise
Bo Brafford earned a Bachelor of Science degree in Marketing Sales & Sales Management from Northern Arizona University. He studied there from 1986 to 1991, gaining foundational knowledge in sales techniques and marketing strategies. His education supports his current expertise in sales and marketing, particularly in generating traffic to retail stores.
Sales Achievements and Engagements
Throughout his career, Bo Brafford has conducted sales to over 600 independent retail stores across Canada and the United States. He is also involved in negotiations and strategy development with buying groups and industry organizations. Additionally, he engages in public speaking at trade shows, discussing internet trends and their implications for home furnishings and appliance retailing.
Database Development in Sales and Marketing
In his role as National Sales Executive, Bo Brafford develops and maintains databases that support his sales and marketing efforts. This aspect of his work is crucial for tracking sales performance and understanding market trends, enabling informed decision-making and strategic planning.