Anthony Luzza

Anthony Luzza

Head Of Global Channels @ RetailNext

About Anthony Luzza

Anthony Luzza serves as the Head of Global Channels at RetailNext, where he has worked since 2021. With extensive experience in channel management and strategic partnerships, he has significantly contributed to RetailNext's growth and global client exposure.

Work at RetailNext

Anthony Luzza serves as the Head of Global Channels at RetailNext, a position he has held since 2021. Based in Boston, Massachusetts, he has contributed to the company's growth by increasing channel revenue to account for 25% of total business within two years. He has implemented a Partner Portal to facilitate deal registration and provide marketing resources to resellers and referral partners. Additionally, he has leveraged Google Cloud as the cloud infrastructure platform and participated in the Google Build Partner Program, enhancing RetailNext's presence on the Google Marketplace.

Previous Experience

Before joining RetailNext, Anthony Luzza held various roles in channel management and sales across several companies. He worked at Gomez, Inc. as Channel Program Manager from 2007 to 2010, and later served as Channel Sales Manager for Latin and South America at Compuware Gomez from 2010 to 2011. His experience also includes positions at Security Innovation, where he was Vice President of Global Channels from 2017 to 2019, and Director of International Channel Sales from 2013 to 2017. He has also worked at Ipswitch, Inc. as Director of Worldwide Channel Sales from 1999 to 2006.

Education and Expertise

Anthony Luzza earned a Master’s degree in International Business from the University of Massachusetts Dartmouth, studying from 1994 to 1996. He also holds a Bachelor of Science in Marketing from Southeastern Massachusetts University, where he studied from 1987 to 1991. His educational background supports his extensive expertise in building and maintaining a global partner network, focusing on resellers, referral partners, and ecosystem alliance partners through targeted research and ideal partner profiling.

Strategic Partnerships

At RetailNext, Anthony Luzza has forged strategic partnerships with major companies, including Google, Lenovo, Bosch Security, BT, Verizon, and Ingram Micro. These partnerships have significantly increased RetailNext's global client exposure and enhanced its market position. His ability to cultivate these relationships demonstrates his proficiency in channel sales and marketing within the technology sector.

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