Kate Walker
About Kate Walker
Kate Walker is a Marketing Automation Specialist at RetailNext, where she has worked since 2022. With extensive experience in marketing roles across various organizations, she specializes in optimizing marketing campaigns and building effective sales pipelines through automation strategies.
Work at RetailNext
Kate Walker has been employed at RetailNext as a Marketing Automation Specialist since 2022. In this role, she focuses on capturing and utilizing customer and prospect information to enhance user experiences and optimize marketing campaigns. Her expertise in marketing automation strategies contributes to the company's efforts in building effective sales pipelines.
Previous Experience in Marketing
Before joining RetailNext, Kate Walker held various marketing positions. She worked as a Regional Brand Manager at Creation Wines from 2014 to 2015. She then served as Senior Marketing Manager at The Energy Council from 2019 to 2022, where she later became Head of Marketing Operations & Research for 11 months. Additionally, she worked as Marketing Manager at Oil & Gas Council from 2017 to 2022 and as Operations & Marketing Manager at Global Vision International from 2015 to 2017.
Education and Expertise
Kate Walker studied at the University of Cape Town, where she earned a Bachelor of Arts (BA) degree in English, History, and Media & Writing from 2006 to 2008. She later achieved a Postgraduate Diploma of Management in Marketing in 2009. Her educational background supports her expertise in managing and optimizing marketing technology stacks, with a specific focus on marketing automation.
Skills and Specializations
Kate Walker specializes in building better sales pipelines through effective marketing automation strategies. She has extensive experience as a Pardot Specialist, with six years of management experience. Her skills include maintaining data and system hygiene, managing end-to-end marketing processes, and acting as a data controller with knowledge of GDPR, POPI, and CCPA regulations.
Leadership and Team Management
Kate Walker has a proven track record as an experienced team leader. Her leadership experience is complemented by her ability to optimize marketing operations and enhance team performance. She has demonstrated her capability in managing marketing teams and ensuring the successful execution of marketing strategies.