Lida Van Heerden
About Lida Van Heerden
Lida Van Heerden serves as the Global Manager of Marketing Operations at RetailNext, where she has worked since 2022. With a strong background in marketing and a passion for data analysis, she has held various roles in the marketing sector and has traveled extensively, enriching her understanding of diverse cultures.
Work at RetailNext
Lida Van Heerden currently serves as the Global Manager of Marketing Operations at RetailNext, a position she has held since 2022. Based in Cape Town, Western Cape, South Africa, she manages multiple teams, including Marketing Operations, Product Marketing, Digital Marketing, and Design. Her role focuses on ensuring that business objectives are met through effective marketing strategies and operations.
Education and Expertise
Lida Van Heerden has a strong educational background in marketing. She obtained a Post Graduate Diploma in Marketing from the Red and Yellow School of Logic and Magic in 2004. Additionally, she earned a Bachelor of Commerce (B.Com.) in Marketing Management from Stellenbosch University between 2001 and 2003. Lida emphasizes continuous learning and skill improvement through various online courses and training.
Background
Lida Van Heerden has a diverse professional background, having worked in various roles across different industries. She began her career as a Jewellery Specialist at Starboard Cruise Services from 2005 to 2007. She then held multiple positions at Clarion Events – Africa, including Marketing Manager, Senior Marketing Manager, and Marketing Operations Manager from 2013 to 2021. Additionally, she worked as a Tasting Room Manager at Steenberg Vineyards from 2008 to 2012.
Achievements
Throughout her career, Lida Van Heerden has traveled to 52 countries while working in the cruise ships and events industry. This extensive travel has provided her with a broad understanding of different cultures, religions, and cuisines. Her passion for data, analysis, and reporting has been a significant driving force in her career, influencing her approach to marketing operations.