Mengfan C.
About Mengfan C.
Mengfan C. is the Advanced Analytics Lead at RetailNext, where he specializes in analyzing large-scale people movement data to improve shopper behavior insights and store performance. He holds a Bachelor of Science with Honors in Finance, Accounting and Management from The University of Nottingham Ningbo China and a Master of Science in Business Analytics from Wake Forest University.
Current Role at RetailNext
Mengfan C. serves as the Advanced Analytics Lead at RetailNext, a position held since 2022. In this role, he focuses on leveraging advanced analytics to drive insights into shopper behavior and store performance. His responsibilities include utilizing Python for conducting A/B testing on key metrics, which assists clients in making informed decisions to enhance customer experiences.
Previous Experience at RetailNext
Mengfan C. previously worked at RetailNext in two capacities. He served as an Insights Analyst from 2019 to 2021, where he analyzed large-scale people movement data to improve understanding of shopper behavior. He then advanced to the role of Senior Insights Analyst for 11 months in 2021, continuing to focus on data analysis to support retail strategies.
Education and Expertise
Mengfan C. holds a Bachelor of Science with Honors in Finance, Accounting, and Management from The University of Nottingham Ningbo China, achieved in 2018. He also earned a Master of Science in Business Analytics from Wake Forest University in 2019. His educational background equips him with strong analytical skills, particularly in data analysis and business insights.
Research and Analytical Roles
Prior to his current role, Mengfan C. gained experience as a Research Associate at Yushan Ventures, Inc. in 2017, where he worked for four months. He also served as a Graduate Research Assistant at Wake Forest University School of Business from 2018 to 2019, contributing to research projects for eight months. These roles enhanced his analytical capabilities and understanding of market trends.
Technical Skills and Tools
Mengfan C. is proficient in using Power BI for reviewing and updating weekly traffic trends. He compiles U.S. monthly reports by identifying trend changes and consolidating relevant news and findings. His technical skills, particularly in Python, enable him to conduct A/B testing, which is essential for analyzing key metrics and improving client strategies.