Paul Curto, Head Of Sales Americas
About Paul Curto, Head Of Sales Americas
Paul Curto serves as the Head of Sales Americas at RetailNext, where he focuses on enhancing customer experience and optimizing operations for brick-and-mortar retailers. With a background in engineering and extensive experience in sales and marketing roles across various technology companies, he has developed expertise in aligning sales strategies with customer traffic patterns.
Current Role at RetailNext
Paul Curto serves as the Head of Sales Americas at RetailNext, a position he has held since 2023. Based in San Jose, California, he operates in a hybrid work environment. In this role, he focuses on optimizing sales strategies and enhancing customer experiences for brick-and-mortar retailers through data-driven insights.
Previous Experience at Aruba Networks
Curto has an extensive background at Aruba Networks, an HP company, where he held multiple roles. He served as the Sr. Director of Business Operations from 2012 to 2015 and as Vice President of Global Sales Advocacy and Enablement from 2015 to 2020. His tenure included responsibilities in technical marketing and aligning sales initiatives with customer traffic patterns.
Education and Technical Expertise
Paul Curto earned a Bachelor of Science in Electrical Engineering (BSEE) from the University of Maryland and a Master of Science in Electrical Engineering (MSEE) from the University of Pennsylvania. His educational background supports his expertise in telecommunications and technical marketing, contributing to his effectiveness in sales operations.
Involvement in Modern Sales Pros
Curto has been a member of Modern Sales Pros since 2020. This community focuses on sales professionals sharing best practices and strategies, allowing Curto to stay updated on industry trends and enhance his sales methodologies.
Focus on Retail Analytics and Optimization
Curto specializes in enhancing retail operations through analytics. He works on improving marketing campaign effectiveness by measuring their impact on store traffic and sales. His strategies include utilizing point of sale exception reporting and video analytics to reduce shrink and enhance asset protection.