Talitha Loftus
About Talitha Loftus
Talitha Loftus is a Marketing Manager at RetailNext, where she has worked since 2017. She specializes in developing innovative marketing strategies and optimizing merchandising performance, drawing on her extensive experience in retail analytics and campaign effectiveness.
Work at RetailNext
Talitha Loftus has been serving as the Marketing Manager at RetailNext since 2017. In this role, she focuses on developing innovative marketing strategies that utilize advanced retail analytics to enhance in-store customer experiences. Her responsibilities include optimizing merchandising category performance through strategic store layout changes and improving marketing campaign effectiveness by leveraging data-driven insights.
Previous Experience at Open Box Software
Before joining RetailNext, Talitha Loftus worked as a Marketing Coordinator at Open Box Software from 2014 to 2016. During her tenure, she contributed to various marketing initiatives and gained valuable experience in the retail sector. Her role involved aligning retail staff schedules with predicted customer traffic to boost sales.
Event Internship at Colourworks
In 2013, Talitha Loftus completed a three-month Event Internship at Colourworks in Cape Town, South Africa. This experience provided her with foundational skills in event marketing and management, further enhancing her capabilities in the marketing field.
Education and Expertise
Talitha Loftus studied at Vega School, where she earned a Bachelor of Business Administration (BBA) with a focus on Brand Building and Management from 2011 to 2013. Additionally, she holds a Diploma in Beauty Technology from Isa Carstens Holdings SA, which she completed from 2010 to 2011. Her educational background supports her expertise in marketing and retail analytics.
Focus on Retail Asset Protection
Talitha Loftus is actively involved in initiatives aimed at reducing shrink and expediting investigations to protect retail assets. Her strategic approach in this area contributes to the overall effectiveness of retail operations.