Jessica Winningham
About Jessica Winningham
Jessica Winningham is the Director of Demand Gen Strategy at LeadCrunch[ai], where she has worked since 2018. She holds a Bachelor's degree in Marketing from The University of Texas at Austin and an MBA from The Wharton School, and has previously held marketing roles at companies such as ZoomInfo, Slack, and Oracle.
Current Role at LeadCrunch
Jessica Winningham serves as the Director of Demand Gen Strategy at LeadCrunch, a position she has held since 2018. In this role, she focuses on developing and implementing demand generation strategies that drive customer engagement and business growth. Her responsibilities include overseeing marketing initiatives that align with the company's objectives in the Greater San Diego Area.
Professional Experience
Jessica has a diverse background in marketing, having worked in various roles across notable companies. She was a Marketing Manager at ZoomInfo from 2011 to 2014, where she managed marketing campaigns and strategies. Following that, she worked at Oracle as a Marketing Cloud Customer Success Specialist from 2014 to 2016. Jessica then transitioned to Slack, serving as a Digital Marketing Manager from 2016 to 2018 before joining LeadCrunch.
Education and Expertise
Jessica Winningham earned her Bachelor's of Arts in Marketing from The University of Texas at Austin, where she studied from 2005 to 2009. She furthered her education by obtaining an MBA from The Wharton School, completing her studies from 2009 to 2011. Her academic background provides a strong foundation for her expertise in demand generation and marketing strategy.
Influences and Thought Leadership Engagement
Jessica is influenced by prominent marketing and business strategy thought leaders, including Clayton Christensen and Joe Pulizzi. She actively engages with industry influencers such as Avinash Kaushik, Rand Fishkin, and Neil Patel to stay informed about the latest marketing trends. Additionally, she follows insights from experts like Trish Bertuzzi and Ann Handley, which informs her innovative marketing strategies.
Advocacy for Innovative Marketing Strategies
Jessica advocates for innovative marketing strategies that enhance return on investment. She draws inspiration from established frameworks, such as HubSpot's pillars and topics, to develop effective demand generation tactics. Her commitment to staying updated on marketing operations is evident through her active participation in discussions on platforms like LinkedIn.