Andrew Apodaca
About Andrew Apodaca
Andrew Apodaca is a seasoned marketing professional currently serving as the Sr. Director of Demand Generation at Revenue.io. He has extensive experience in demand generation and marketing operations, having held key positions at notable companies such as Apple, Adobe, and IBM.
Work at Revenue.io
Andrew Apodaca serves as the Sr. Director of Demand Generation at Revenue.io, a position he has held since 2022. In this role, he focuses on developing and executing demand generation strategies to drive customer engagement and revenue growth. His experience in demand generation and marketing operations supports the company's objectives in enhancing its market presence and customer acquisition efforts.
Previous Experience at Adobe
Prior to his current role, Andrew worked at Adobe as the Group Manager in the Global Marketing Organization from 2014 to 2018. During his tenure, he led the execution of over 12,000 marketing campaigns worldwide, contributing significantly to the company's attributable gross new Annual Recurring Revenue (ARR). His leadership in marketing operations played a crucial role in Adobe's growth during this period.
Career at WPP
Andrew spent a decade at WPP as the Group Director of Marketing Database Services from 2004 to 2014. He directed all aspects of customer database management and one-to-one marketing execution for Apple's first teleservices catalog channel. His work in this role laid the foundation for effective customer engagement strategies.
Educational Background
Andrew Apodaca studied at The University of New Mexico, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing. This educational background provided him with the foundational knowledge and skills necessary for his career in marketing and demand generation.
Experience at IBM and Apple
Andrew began his career at IBM as a Marketing Manager for Global Business Intelligence Services from 1996 to 1998. He was instrumental in establishing the go-to-market strategy for IBM's dot.com startup incubator. Earlier, he worked at Apple as a Marketing Manager in Direct Marketing & Advertising from 1993 to 1996, contributing to marketing initiatives that supported Apple's growth.