Minal Awasthi
About Minal Awasthi
Minal Awasthi is a Senior Customer Marketing & Production Manager who applies a neuroscience-driven approach to marketing, focusing on psychological elements often overlooked in traditional strategies. With extensive experience in customer marketing across various companies, she advocates for a human-centric approach that emphasizes understanding complex human behaviors.
Current Role at Revenue.io
Minal Awasthi serves as the Senior Customer Marketing & Production Manager at Revenue.io. In this role, she applies her neuroscience-driven mindset to enhance marketing strategies. Her focus is on integrating psychological elements that are often overlooked in traditional marketing approaches. She has been with Revenue.io since 2023, contributing to the company's customer marketing initiatives.
Previous Experience at Observe.AI
Before joining Revenue.io, Minal Awasthi worked at Observe.AI as the Senior Manager of Customer Marketing. Her tenure lasted for one year, from 2022 to 2023. In this position, she was responsible for developing customer marketing strategies that aligned with the company's objectives and enhanced customer engagement.
Career at 6sense
Minal Awasthi has extensive experience at 6sense, where she held multiple roles over a span of four years. She started as a Content Marketing Specialist in 2018, followed by positions as Marketing Coordinator & Social Media Manager, and Customer Marketing Manager. In 2022, she served as Manager of Strategic Marketing & Industry Solutions. Her work at 6sense focused on creating marketing strategies that resonate with customer needs.
Educational Background in Cognitive Science
Minal Awasthi earned her Bachelor of Science (BS) degree in Cognitive Science with a concentration in Neuroscience from UC San Diego. Her academic background provides her with a strong foundation in understanding human behavior and cognitive processes, which she applies to her marketing strategies.
Advocacy for Human-Centric Marketing
Minal Awasthi advocates for a human-centric approach in marketing. She emphasizes the importance of understanding complex human behaviors and tailoring marketing content accordingly. Her belief is that insights into the human brain's response to stimuli are crucial for effective marketing communication, enabling her to generate desired audience responses.