Alexandra Scherbich
About Alexandra Scherbich
Alexandra Scherbich serves as the Global Head of Demand Generation and B2B Marketing at Tenth Revolution Group, bringing over 10 years of marketing experience across various sectors. She has held significant roles in marketing management and strategy development, with a strong background in digital marketing techniques.
Current Role at Tenth Revolution Group
Alexandra Scherbich serves as the Global Head of Demand Generation & B2B Marketing at Tenth Revolution Group. She has held this position since 2022, working from Tampa, Florida. In this role, she focuses on developing and implementing strategies that drive customer acquisition and retention, leveraging her extensive marketing experience.
Previous Experience at Frank Recruitment Group
Prior to her current role, Alexandra worked at Frank Recruitment Group for a total of seven years. She began as a Marketing Manager in London from 2012 to 2019, before advancing to the position of Global Head of B2B Marketing in Tampa from 2019 to 2022. During her tenure, she was involved in various marketing initiatives that contributed to the company's growth.
Educational Background
Alexandra Scherbich holds a Master's degree in Marketing Communications from the University of Westminster, where she studied from 2007 to 2008. Additionally, she earned a Bachelor's degree in Business Administration with a focus on Marketing/Management from the American University of Central Asia, completing her studies from 2001 to 2005.
Marketing Expertise and Skills
Alexandra possesses over 10 years of marketing experience across various sectors, including recruitment, publishing, media, travel, and consulting. She is certified in Pardot and has expertise in digital marketing techniques such as Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), and website analytics. Her specialization includes Account Based Marketing and Demand Generation.
Professional Development and Certifications
In addition to her extensive work experience, Alexandra is certified in Pardot, a marketing automation platform. This certification complements her skills in marketing communications, project management, and direct marketing, enhancing her ability to develop effective customer acquisition and retention strategies.