Lauren Epler
About Lauren Epler
Lauren Epler is a Senior Content Marketing Manager with extensive experience in multi-channel marketing and higher education. She has led successful campaigns, collaborated with major brands, and contributed to significant insights in the automotive industry.
Work at RevolutionParts
Lauren Epler serves as the Sr. Content Marketing Manager at RevolutionParts since 2021. In this role, she focuses on marketing strategies aimed at selling auto parts online. She has led initiatives such as educational webinars and developed comprehensive PR strategies that provided insights into the automotive industry in both the US and Canada. Lauren has also contributed to the company’s blog, publishing articles on various topics related to digital marketing and content strategy.
Education and Expertise
Lauren Epler studied at The University of Texas Permian Basin, where she earned a Bachelor of Arts in English Language and Literature. She continued her education at the same institution, achieving a Master of Arts in English Language and Literature from 2011 to 2014. Additionally, she has served as an adjunct instructor at UTPB for over 10 years, demonstrating her commitment to higher education and expertise in the field.
Background
Before her current role at RevolutionParts, Lauren worked as a Content Marketing Manager at the same company from 2021 to 2023. She also held the position of Sr. Content Manager at Get Visible, a digital marketing agency, from 2019 to 2021. Her experience spans various aspects of content marketing, including leadership and team management, as she has successfully managed the career progression of a copywriter within her teams.
Achievements
Lauren Epler has led a multi-channel marketing campaign in collaboration with BizDez and an external media company, exceeding the marketing qualified lead (MQL) goal by 235%. She has executed co-branded initiatives with major brands like Walmart, enhancing the visibility of her company’s achievements. Additionally, she played a key role in developing a cohesive brand voice and crafting marketing messages at Morellifit/Detox Organics, which generated significant revenue from their blog.
Publications and Contributions
Lauren has contributed to the field of content marketing by co-editing the book 'The Sweet Potato Diet'. She regularly writes blog posts on the RevolutionParts blog, focusing on topics such as keyword research, search ads, budgeting, bidding, and remarketing for auto parts. Her articles aim to provide valuable insights and strategies for digital marketing professionals in the automotive sector.