Liesl Larouche
About Liesl Larouche
Liesl Larouche serves as the Vice President of Customer Experience at RevolutionParts, where she has worked since 2024. With over thirteen years of experience in the automotive parts and accessories sector, she focuses on enhancing operational efficiency and driving growth through innovative digital aftersales solutions.
Work at RevolutionParts
Liesl Larouche has been serving as the Vice President of Customer Experience at RevolutionParts since 2024. In this role, she focuses on enhancing customer interactions and driving satisfaction within the automotive parts and accessories sector. Prior to her current position, she held several roles at RevolutionParts, including Senior Manager of Product Strategy from 2018 to 2021, Director of Partner Success from 2022 to 2024, and Senior Manager of Strategic Alliances from 2021 to 2022. Her tenure at RevolutionParts spans over six years, during which she has contributed to various strategic initiatives.
Education and Expertise
Liesl Larouche possesses over thirteen years of experience in the automotive parts and accessories industry. Her expertise includes collaborating with automakers and key industry stakeholders to improve operational efficiency and promote growth. She specializes in parts catalogs, service lane solutions, and parts and service data authoring. Larouche is committed to driving a strategic vision for digital aftersales experiences, focusing on innovation and customer success.
Background
Before joining RevolutionParts, Liesl Larouche worked at Infomedia Ltd from 2012 to 2018. She began as a Bilingual Customer Specialist and Training Coordinator, where she developed skills in customer service and training. She later transitioned to the role of Account and Business Development Manager, further enhancing her expertise in customer relations and business development. Her background in these roles has contributed to her comprehensive understanding of customer experience in the automotive sector.
Achievements
Throughout her career, Liesl Larouche has driven a strategic vision for the future of digital aftersales experiences. She advocates for the overall Aftersales business, focusing on the development of innovative parts and service solutions. Her work involves leveraging intuitive software and programs to transform how franchised dealers engage with their customers, enhancing the overall customer experience in the automotive industry.