Mel Smith
About Mel Smith
Mel Smith is a Product and Customer Marketing Manager at RevolutionParts, where he has successfully led marketing strategies and initiatives. He holds a Bachelor's degree in Electronic Media and Film from Northern Arizona University and has a background in customer marketing and support across various companies.
Work at RevolutionParts
Mel Smith currently serves as the Product and Customer Marketing Manager at RevolutionParts, a position held since 2023. In this role, Mel has led the go-to-market strategy and marketing campaigns for the launch of RP Shipping in 2023, which resulted in a 33% increase in Gross Merchandise Value (GMV). Previously, Mel worked as the Customer Marketing Manager at RevolutionParts from 2022 to 2023, where significant contributions included refining the release notes process, which reduced task time by 80% and tripled customer engagement. Mel also initiated the first review campaign at RevolutionParts, securing 50 Google reviews and achieving a 4.0-star rating.
Education and Expertise
Mel Smith studied at Northern Arizona University, earning a Bachelor's degree in Electronic Media and Film with a Writing Emphasis from 2009 to 2013. Following this, Mel attended the University of Plymouth for 9 months in 2012, focusing on Film/Cinema/Video Studies and achieving a degree in Media Arts. This educational background supports Mel's expertise in product and customer marketing, particularly in managing marketing campaigns and refining product features.
Background in Customer Support and Marketing
Before joining RevolutionParts, Mel Smith gained extensive experience in customer support and marketing roles. Mel worked at WebPT as a Customer Support Specialist for 7 months in 2018 and then transitioned to a Customer Marketing role at the same company from 2018 to 2022. This experience contributed to Mel's ability to manage partnerships with product teams and enhance customer engagement through effective marketing strategies.
Experience at LUSH Fresh Handmade Cosmetics
Mel Smith held multiple positions at LUSH Fresh Handmade Cosmetics North America from 2015 to 2017, including Floor Leader, Manager, and Event Planner. In these roles, Mel developed skills in team management and event planning, which contributed to a strong foundation in customer service and marketing. This experience in a retail environment helped shape Mel's approach to customer engagement and marketing initiatives.
Innovative Marketing Initiatives
Throughout Mel Smith's career, several innovative marketing initiatives have been implemented. Notably, Mel developed a semi-automated, evergreen program in ChurnZero for ongoing customer renewals, enhancing the month-to-month contract renewal project. Additionally, Mel oversaw the development of a Marketing Specialist IC and trained a new marketing ops specialist in Pardot, showcasing a commitment to improving marketing operations and team capabilities.