Mike Rich
About Mike Rich
Mike Rich serves as the Vice President of Marketing and eCommerce at RevolutionParts, where he has worked since 2020. He has a background in journalism from the University of Arizona and has held various marketing roles, including Director of Marketing at Safety Services Company and Sr. Director of Digital Marketing at SiteLock.
Work at RevolutionParts
Mike Rich serves as the Vice President of Marketing and eCommerce at RevolutionParts, a position he has held since 2020. Based in Phoenix, Arizona, he has focused on enhancing customer engagement and driving revenue growth. One of his notable initiatives is the launch of the 'Parts Excellence Awards,' which recognizes successful customers across various categories. Additionally, he implemented a project aimed at renewing legacy clients into market-priced plans, resulting in a significant monthly revenue impact exceeding $200,000.
Education and Expertise
Mike Rich earned a Bachelor's degree in Journalism from the University of Arizona, where he studied from 2006 to 2008. His educational background has provided him with a strong foundation in communication and media, which he has applied throughout his career in marketing and eCommerce. His expertise spans various aspects of digital marketing, product development, and customer engagement strategies.
Background
Prior to his role at RevolutionParts, Mike Rich held several positions in marketing and product development. He worked as the Director of Marketing and Product Development at Safety Services Company from 2011 to 2016. He then served as the Senior Director of Digital Marketing at SiteLock from 2017 to 2020. His career began as a Reporter at InMaricopa.com, where he worked from 2007 to 2011, gaining valuable experience in content creation and storytelling.
Achievements
During his tenure at SiteLock, Mike Rich created and implemented a public relations strategy that leveraged company data to produce industry reports, which were featured in six publications. He also led a marketing initiative for new partner programs, including collaborations with Stellantis and Mercedes-Benz, achieving over 300 signups within the first three months. Furthermore, he monetized an in-house eCommerce parts store, contributing $4 million monthly in parts sales to direct customers.