Nicholas Steffen
About Nicholas Steffen
Nicholas Steffen is a Digital Marketing Specialist at RevolutionParts, Inc. since 2018, managing marketing strategies for over 55 clients and overseeing significant ad spend while achieving high return on ad spend through effective Google Ads optimization.
Work at RevolutionParts
Nicholas Steffen has served as a Digital Marketing Specialist at RevolutionParts, Inc. since 2018. In this role, he manages marketing strategies for over 55 clients, focusing on both paid and organic channels. His responsibilities include overseeing a monthly ad spend that exceeds $55,000. He is involved in designing and implementing SEO strategies, which encompass unique content creation and site navigation improvements. Nicholas also monitors key performance indicators such as Return on Ad Spend (ROAS), revenue volume, and gross profit to identify and resolve account issues.
Education and Expertise
Nicholas Steffen holds an Associate of Arts (A.A.) degree in Audio Production Technologies from Glendale Community College, where he studied from 2007 to 2009. He later earned a Bachelor of Arts (B.A.) degree in Sociology from Northern Arizona University, completing his studies from 2009 to 2012. His educational background supports his expertise in digital marketing, particularly in SEO strategies and performance monitoring.
Previous Experience at Revana
Before joining RevolutionParts, Nicholas worked as an AdWords Specialist at Revana from 2013 to 2016. In this position, he focused on optimizing Google Ads campaigns, which contributed to his strong understanding of paid advertising strategies. His experience at Revana laid the foundation for his current role in managing substantial marketing budgets and achieving significant returns on ad spend.
Marketing Performance Metrics
Nicholas Steffen achieves an average Return on Ad Spend (ROAS) of 10x or higher through effective Google Ads optimization. He actively monitors various key performance indicators, including ROAS, revenue volume, and gross profit. This analytical approach enables him to identify and resolve account issues, ensuring that marketing strategies remain effective and aligned with client goals.