Katherine Wallover
About Katherine Wallover
Katherine Wallover is a Marketing Program Manager at The Reynolds and Reynolds Company, where she has worked since 2017. She has a background in marketing and holds a Bachelor's Degree in Sport Leadership and Management from Miami University.
Work at Reynolds and Reynolds
Katherine Wallover has served as a Marketing Program Manager at The Reynolds and Reynolds Company since 2017. In this role, she is responsible for creating and maintaining a variety of marketing materials, including print, digital, video, advertisements, web content, and internal collateral. She also coordinates marketing needs for tradeshows and events, collaborating with both internal and external teams. Her efforts contribute to managing marketing programs for products that generate over $90 million in revenue.
Previous Experience at Miami University
Before joining The Reynolds and Reynolds Company, Katherine Wallover worked at Miami University. She held the position of Marketing Assistant from 2015 to 2017, where she contributed to various marketing initiatives. Additionally, she served as a Resident Assistant from 2014 to 2015, providing support and guidance to fellow students. Her experiences at Miami University helped her develop foundational skills in marketing and leadership.
Education and Expertise
Katherine Wallover earned her Bachelor’s Degree in Sport Leadership and Management from Miami University, studying from 2013 to 2017. Her education provided her with a solid understanding of marketing principles and strategies. Prior to her university studies, she attended Medina Senior High School from 2009 to 2013, where she completed her high school education.
Marketing Strategy Development
In her current role, Katherine Wallover researches industry data to develop effective marketing strategies. She updates sales representatives and product managers on relevant findings, ensuring that the marketing approach aligns with market trends and customer needs. This research-driven strategy supports the overall marketing efforts at The Reynolds and Reynolds Company.
Training and Support for Sales Force
Katherine Wallover provides marketing and product training support to the sales force at The Reynolds and Reynolds Company. She ensures effective communication and conducts regular check-ins to facilitate the sales team's understanding of marketing initiatives and product offerings. This support is crucial for maintaining alignment between marketing strategies and sales objectives.