Paromita Bhattacharya
About Paromita Bhattacharya
Paromita Bhattacharya is a Social Media Manager with experience in innovative marketing strategies and brand management. She has worked for notable companies such as Eros International PLC and RFOX Media Myanmar, contributing to the launch of the 'imho' brand and managing social media marketing efforts.
Work at RFOX
Paromita Bhattacharya has been employed at RFOX Media Myanmar since 2021, where she serves as the Social Media Manager. In this role, she is responsible for developing and executing social media strategies to enhance brand visibility and engagement. Her work focuses on leveraging various social media platforms to connect with the audience and promote RFOX's initiatives.
Previous Experience at Eros International
Before joining RFOX, Paromita worked at Eros International PLC as a Social Media and Content Executive from 2018 to 2021. During her tenure, she researched and implemented innovative marketing strategies for the launch of the 'imho' brand. She also conceptualized and executed a photo shoot for the brand, showcasing her skills in content creation and brand management.
Education and Expertise
Paromita Bhattacharya holds a Bachelor of Arts degree from Sophia College for Women, where she majored in Philosophy and minored in English Literature and Psychology from 2015 to 2018. She completed her secondary education at Amity International School, Gurgaon, and obtained her Higher Secondary Certificate from The Heritage, Kolkata. Her academic background provides her with a strong foundation in critical thinking and communication.
Background in Brand Management
Paromita has a background in brand management, having played a key role in establishing the stationery brand 'imho'. She assisted the co-founder in setting up the brand from the ground up and was responsible for creating and managing the budget for various aspects of the brand. Additionally, she developed the official website and social media pages for 'imho', demonstrating her proficiency in digital marketing.
Early Career Experience
Paromita's early career includes a position as Campus Fashion Manager at Wooplr in 2015 and a role as a Creative Assistant at 'imho' in 2018. She also volunteered at Cat Café Studio India in sales and management from 2017 to 2018. These experiences contributed to her understanding of marketing and brand promotion in various contexts.