Mini Guruswamy
About Mini Guruswamy
Mini Guruswamy is a Senior Analytics Manager with over a decade of experience in data analysis and digital marketing. He has a background in synthesizing client data and has worked for various companies, including RG Group and Team One Advertising.
Work at RG Group
Mini Guruswamy has been employed at RG Group as a Senior Analytics Manager since 2012. In this role, she synthesizes client data from multiple sources to conduct comprehensive campaign data analysis. Her tenure at RG Group spans over 12 years, during which she has contributed to the company's analytics strategies and enhanced its data-driven decision-making processes.
Previous Experience in Analytics
Prior to her current position, Mini Guruswamy held various roles in analytics. She worked as an Analytics Manager at RAPP from 2011 to 2012. Before that, she served as the Manager of Digital Analytics at Team One Advertising from 2008 to 2011. Her career began at Edmunds.com, where she was a Web Business Analyst from 2006 to 2007. Additionally, she worked as a Marketing Manager at PFSweb.com from 2004 to 2006.
Education and Expertise
Mini Guruswamy earned a Bachelor of Arts degree in Economics from the University of Maryland. She possesses expertise in various analytic tools, including Dart for Advertisers (DFA), Oracle SQL, Nielsen NetView, Omniture SiteCatalyst, Commission Junction, and MicroStrategy. Her skill set includes data mining, web analytics, and relationship marketing, which supports her analytical capabilities.
Skills in Digital Marketing
Mini Guruswamy demonstrates strong skills in strategic thinking and business communication within the digital marketing landscape. She has a deep understanding of social networking and retention strategies, which enhances her ability to develop effective marketing campaigns. Her analytical skills contribute to her proficiency in interpreting data to drive marketing decisions.