David Neuman
About David Neuman
David Neuman VP, Analytics & Paid Social
David Neuman serves as the Vice President of Analytics and Paid Social. Based in New York, NY, Neuman holds a significant role where he oversees the analytics and paid social strategies within his organization. His work involves shaping the direction of influencer marketing campaigns and ensuring their effectiveness through data-driven strategies.
David Neuman Blog Posts on Influencer Marketing
David Neuman is an active writer who shares insights on influencer marketing. His blog posts cover a range of topics relevant to brands and marketers. For example, Neuman has detailed how brands are leveraging Instagram Reels for influencer marketing campaigns. His practical advice helps brands navigate and optimize their use of this social media platform to reach wider audiences.
David Neuman on Brand Safety in Influencer Marketing
In his writings, David Neuman has extensively covered the topic of brand safety in influencer marketing. He emphasizes the importance of using technology to ensure that brands maintain their reputation when collaborating with influencers. His insights provide valuable guidelines for businesses looking to safeguard their brand image while engaging in influencer marketing initiatives.
David Neuman's Contributions to Influencer Marketing Studies
David Neuman has contributed to notable industry reports such as the 2023 Influencer Marketing Benchmarks Report and the 2024 Influencer Marketing Benchmark Study. His contributions to these comprehensive studies offer data-driven insights and benchmarks that help businesses understand current trends and best practices in influencer marketing. These reports serve as essential resources for marketers aiming to refine their strategies based on proven research and industry data.
David Neuman on Collaborating with Influencer Marketing Companies
David Neuman has also covered methods for brands to effectively work with influencer marketing companies. In his writings, he provides strategies and tips for brands aiming to maximize their partnerships with these companies. Neuman's advice helps brands understand how to select the right influencers and create impactful marketing campaigns that align with their business goals.