Ashraf Hassan
About Ashraf Hassan
Ashraf Hassan serves as the Vice President of Sales at Ribbon Communications, where he has worked since 2014. He has a strong background in telecommunications, having held various roles at companies such as Cisco Systems, Nortel, and Raya International Services, and he has achieved significant sales growth and leadership recognition throughout his career.
Current Role at Ribbon Communications
Ashraf Hassan serves as the Vice President of Sales at Ribbon Communications, a position he has held since 2014. His tenure in this role spans over ten years, during which he has focused on driving sales strategies and expanding market presence in Dubai, United Arab Emirates. His leadership has been instrumental in achieving significant sales growth and establishing strong relationships with key partners.
Previous Experience in Telecommunications
Prior to his current role, Ashraf Hassan held various positions in the telecommunications sector. He worked at EGTI - Siemens JV as an EWSD Public Switching Commissioning & Technical Support Engineer from 1997 to 1999 in Cairo, Egypt. He later served as a Technical Sales & Business Development Manager at Raya International Services from 1999 to 2003, followed by a role as Carrier Networks Technical Sales Support Manager at Nortel from 2003 to 2006. Additionally, he was a Strategic Account Manager at Cisco Systems from 2010 to 2013 in Dubai.
Educational Background
Ashraf Hassan has a solid educational foundation in engineering and management. He earned a Bachelor's degree in Electronics & Communications Engineering from Ain Shams University, studying from 1991 to 1996. He furthered his education by obtaining an MBA with a focus on Globalisation from Maastricht School of Management between 1999 and 2001. Additionally, he completed a Post Graduate Certificate in Communications Management at Coventry University from 2003 to 2007.
Achievements in Sales and Leadership
Throughout his career, Ashraf Hassan has received multiple president club awards for his outstanding sales achievements and leadership capabilities. He successfully launched the first CPaaS telemedicine use case at the American Hospital Dubai during the COVID pandemic. His strategic initiatives have led to double-digit growth in the enterprise business for three consecutive years and secured multimillion-dollar projects with major service providers, including Saudi Telecom, Etisalat, and Telecom Egypt.
Innovative Contributions to the Industry
Ashraf Hassan has made significant contributions to the telecommunications industry, including leading the first worldwide sale of the Kandy Cloud UC (UCaaS) Platform to a tier-one service provider. His efforts in deploying creative demand creation techniques have resulted in securing multimillion-dollar recurring revenues and expanding the partner landscape through collaborations with companies like Microsoft and Zoom.