Brian Ferguson
About Brian Ferguson
Brian Ferguson serves as the Enterprise Sales Director for Ribbon Communications, overseeing the Southeast US and TOLA regions since 2021. He employs a consultative solution selling approach and has a background in various sales roles across multiple companies, including AudioCodes and Dell.
Work at Ribbon Communications
Brian Ferguson has served as the Enterprise Sales Director for the Southeast US and TOLA regions at Ribbon Communications since 2021. In this role, he employs a consultative solution selling approach to effectively close business deals. His position is based in Cedar Park, Texas, where he has focused on driving sales growth and managing client relationships within the telecommunications sector.
Previous Experience in Sales Management
Prior to his current role, Ferguson held several positions in sales management. He worked as a Channel Sales Manager at AudioCodes from 2012 to 2019, where he was responsible for channel partner relationships. He also served as a Channel Sales Director at Avocor for eight months in 2019-2020. Additionally, he was a Territory Manager at IR from 2020 to 2021, further enhancing his expertise in sales and territory management.
Education and Expertise
Brian Ferguson studied Marketing and earned a Bachelor of Business Administration from Texas State University from 1996 to 1998. He also attended Austin Community College. His educational background supports his extensive experience in sales, particularly in consultative selling and managing complex partner relationships at the executive level.
Career Background
Ferguson's career began in 2004 as a Loan Processor/Underwriting Assistant at Sente Mortgage. He then transitioned to Dell, Inc., where he worked as an Inside Sales Account Manager from 2005 to 2011. His diverse career path includes significant roles that have contributed to his sales acumen and ability to manage large projects, including overseeing multiple global projects in 2016 and 2017.
Sales Performance and Achievements
Throughout his career, Brian Ferguson has consistently exceeded sales quotas, even as they increased by 10-15% per quarter. His proficiency in selling at an executive level (CXO) and managing large and complex partner relationships has been a hallmark of his professional achievements.