Kevin Baynes
About Kevin Baynes
Kevin Baynes serves as the Head of Channels and Distribution for EMEA at Ribbon Communications, where he focuses on expanding the company's indirect business through strategic partnerships. He has extensive experience in sales and channel management, having held various leadership roles at Nortel and Sonus over his career.
Work at Ribbon Communications
Kevin Baynes serves as the Head of Channels and Distribution for EMEA at Ribbon Communications since 2018. In this role, he focuses on expanding Ribbon's indirect business through strategic channel partnerships within the EMEA region. He has been pivotal in executing the company's channel strategy following the merger of Sonus and Genband, ensuring effective integration and growth in the distribution network.
Previous Experience at Nortel
Kevin Baynes has extensive experience at Nortel, where he held multiple positions over several years. He worked as Sales Support Prime from 1984 to 1989, followed by roles as Senior Channel Manager for Russia and CIS from 1993 to 1998, Regional Sales Manager for the Gulf and Middle East from 1990 to 1993, and Vice President International Alternate Operators from 2002 to 2004. His tenure at Nortel provided him with a strong foundation in sales and channel management.
Experience at Sonus
At Sonus, Kevin Baynes held several key positions, contributing to the company's channel sales strategy. He served as Senior Manager Channel Sales for Northern Europe in 2014, General Manager for the UK and Central Europe from 2015 to 2018, and Account Director from 2006 to 2013. His roles involved significant responsibilities in managing channel partnerships and driving sales growth across various European markets.
Education and Expertise
Kevin Baynes has a strong educational background that supports his professional expertise. He studied at the Licensed Victuallers School and The Open University. Additionally, he earned a Master of Business Administration from Henley Business School between 2010 and 2013. His education has equipped him with the skills necessary for strategic management and business development in the telecommunications sector.