Lance Mc Call
About Lance Mc Call
Lance McCall is a Global Campaign Manager with extensive experience in marketing and campaign management. He has worked at various companies, including Ribbon Communications and Aastra, where he achieved significant lead generation and sales results.
Work at Ribbon Communications
Lance Mc Call has served as the Global Campaign Manager at Ribbon Communications since 2013. In this role, he has significantly contributed to the company's marketing strategies and lead generation efforts. Mc Call exceeded lead generation goals by 201% and opportunity goals by 111% in his first year, which led to over $1.4 million in sales. His marketing initiatives have consistently resulted in an average of $3.5 million in marketing-sourced sales annually over the past three years. He has also created and managed over 80 customer-facing webinars, engaging more than 10,000 individuals.
Previous Experience in Marketing
Prior to his current position, Mc Call worked at GENBAND as a Global Campaign Manager from 2013 to 2017. Before that, he held the position of Web Marketing Manager at Aastra from 2007 to 2013, where he focused on web, graphic, and video design. His career in marketing began at Nationwide Internet, where he served as Marketing Manager from 2005 to 2007. This diverse experience has equipped him with a comprehensive understanding of marketing strategies across various platforms.
Education and Expertise
Lance Mc Call studied at Florida State University from 1997 to 2001, where he focused on Web/Multimedia Design and achieved a degree in Information Science. This educational background has provided him with the technical skills and knowledge necessary for his roles in digital marketing and campaign management.
Achievements in Lead Generation
During his tenure at Ribbon Communications, Mc Call has achieved notable milestones in lead generation. He successfully registered over 18,000 participants for webinars, with an average live attendance rate of 36%. His efforts in this area have played a crucial role in driving sales and enhancing the company's market presence.