Angie Henkel
About Angie Henkel
Angie Henkel serves as the Director of Marketing Operations at Ridecell, where she has successfully executed a global marketing tech stack and implemented a comprehensive data strategy. Her extensive experience includes leadership roles at various companies, where she focused on data management, compliance, and marketing operations.
Work at Ridecell
Angie Henkel serves as the Director of Marketing Operations at Ridecell, a position she has held since 2022. In this role, she executed a new global marketing tech stack within six months, leading to significant pipeline results achieved within nine months. She also reintroduced and implemented Salesforce, customizing it to meet the specific needs of the company. Henkel's focus on operational efficiency and data integrity has been pivotal in enhancing marketing strategies at Ridecell.
Previous Experience in Marketing Operations
Prior to her current role, Angie Henkel held various positions that contributed to her expertise in marketing operations. She worked at Verizon Connect as Senior Manager of Global Database and Marketing Operations from 2016 to 2022. Before that, she was at Fleetmatics, where she served as Sales and Marketing Database Analyst and later as Sales and Marketing Database Manager from 2011 to 2016. Her early career included roles at Don Johnston Incorporated, where she was Director of Sales, Director of Marketing, and Director of Strategic Information/Operations.
Education and Expertise
Angie Henkel earned a Bachelor of Science degree in Marketing and Mathematics from the University of Wisconsin-Platteville, studying from 1989 to 1994. Her educational background provides a strong foundation for her work in marketing operations and data management. Henkel's expertise includes implementing data strategies that ensure data accuracy and compliance with regulations such as GDPR and CCPA.
Achievements in Data Management
Throughout her career, Angie Henkel has made significant contributions to data management practices. She implemented a data strategy that resulted in zero duplicates, no malformed data, and 100% actionable records in the sales and marketing database. Additionally, she led the restructuring of the database to effectively report opportunity pipeline metrics to the executive team and board, demonstrating her commitment to data integrity and operational excellence.