Mansi Aneja
About Mansi Aneja
Mansi Aneja is a Marketing Manager specializing in Growth Content at Ridecell, where she has worked since 2022. With extensive experience in content management and strategy across various companies, including Times Internet and Verizon Connect, she has a strong background in digital marketing and content creation.
Current Role at Ridecell
Mansi Aneja serves as the Marketing Manager - Growth Content at Ridecell since 2022. In this role, she has reported a 47% increase in B2B leads quarter-over-quarter through a webinar program. She coaches and manages writers and agencies to produce various types of content, including blog posts, whitepapers, webinars, and emails. Additionally, she has established impactful SEO best practices to enhance discoverability by leveraging high-volume keywords. Mansi also manages relationships with leading trade publications in the US, Europe, and the UK to promote Ridecell’s enterprise software.
Previous Experience at Times Internet
Mansi Aneja has extensive experience at Times Internet, where she held multiple roles. She was the Chief Editor for Economictimes.com from 2002 to 2005, overseeing editorial content. Later, she served as the Head of Content Marketing for branded content at Economictimes.com from 2014 to 2015. Additionally, she worked as a Content Manager for broadband.indiatimes.com from 2005 to 2006. Her tenure at Times Internet contributed significantly to her expertise in content strategy and management.
Educational Background
Mansi Aneja has a diverse educational background. She studied at Delhi University, where she earned a Bachelor of Arts in Political Science and Economics from 1995 to 1998. She then obtained a PG Diploma in Journalism and Mass Communication from Sardar Patel College of Management in 1999. Mansi further pursued studies at the University of California, Berkeley, where she completed a one-year full-time program in Business Administration and Project Management. She also achieved certifications in Digital Marketing, SEO Fundamentals, and Business Applications from the same institution.
Experience in Content Strategy
Mansi has held various positions that emphasize her expertise in content strategy. She worked as a Content Strategist at Verizon Connect from 2019 to 2021, focusing on demand generation in North America. Her role at Yahoo! India as Head of Editorial Ops and Producer for News & Homepage from 2007 to 2011 further solidified her skills in content management. Additionally, she held a position as Managing Editor at holidayiq.com and worked as a Content Strategist and Senior Product Manager at NDTV in 2013.
Recent Studies at Northwestern University
Currently, Mansi Aneja is studying at Northwestern University's Kellogg School of Management, focusing on Digital Marketing Strategies, including Data, Automation, AI, and Analytics. This program is aimed at enhancing her knowledge and skills in the rapidly evolving field of digital marketing. The certificate she is pursuing reflects her commitment to continuous learning and professional development.