John Mc Leod
About John Mc Leod
John McLeod serves as the Head of Marketing at RideCo On-Demand Transit, where he has worked since 2022. He has extensive experience in marketing leadership roles, including positions at Allstream, EventMobi, D2L, and VersaPay, and specializes in implementing microtransit solutions.
Current Role at RideCo
John Mc Leod serves as the Head of Marketing at RideCo On-Demand Transit, a position he has held since 2022. Based in Waterloo, Ontario, Canada, he is responsible for leading marketing strategies that enhance the company's visibility and market presence. His role includes creating a clear vision that fosters a positive corporate culture and supports the company's future success.
Previous Experience in Marketing Leadership
Prior to his current role, John Mc Leod held several significant positions in marketing leadership. He was the Chief Marketing Officer (Interim) at EventMobi from 2020 to 2021. He also served as Vice President of Marketing at D2L from 2005 to 2013 and as Chief Marketing Officer at VersaPay from 2014 to 2020. His extensive experience includes roles as Vice President at Allstream and AT&T Canada, where he managed market strategies.
Education and Expertise in Business
John Mc Leod holds a Master of Business Administration (MBA) from Ivey Business School at Western University, specializing in Marketing and International Business. He also earned a Bachelor of Business Administration (BBA) from Wilfrid Laurier University. His educational background supports his expertise in implementing microtransit solutions, technology deployment, and performance optimization.
Contributions to RideCo's Growth
At RideCo, John Mc Leod has played a key role in expanding the company's market presence. He established strategic partnerships with major transportation operators, including San Antonio Metro and LA Metro. His contributions include developing RideCo's platform to support various use cases, such as paratransit and corporate employee transportation, and driving new revenue through initiative development.
Background in Marketing and Business Development
John Mc Leod's career in marketing began at MetroNet Communications Corp, where he served as Director of Marketing from 1997 to 2000. He later worked as a Marketing & Business Development Executive at Communitech from 2013 to 2014. His diverse background in marketing roles across various organizations has equipped him with a comprehensive understanding of market dynamics and business development strategies.