Alexander Young
About Alexander Young
Alexander Young serves as the Director of Marketing Analytics & Insights at RingCentral, where he has worked since 2021. He has extensive experience in marketing analytics, having held various roles in companies such as UBM plc, FinancialForce, and KANA Software.
Current Role at RingCentral
Alexander Young serves as the Director of Marketing Analytics & Insights at RingCentral, a position he has held since 2021. In this role, he focuses on leveraging data analytics to drive marketing strategies and insights. His work involves developing data visualizations and implementing effective marketing campaigns that align with customer journeys. Young's expertise in analytics supports RingCentral's objectives in enhancing customer engagement and optimizing marketing efforts.
Previous Experience in Marketing Analytics
Prior to his current role, Young held several positions in marketing analytics. He worked at FinancialForce as the Marketing Analytics & Programs Manager from 2017 to 2019, and at UBM plc as the Senior Insight Analyst and Marketing Analytics & Strategy Lead from 2015 to 2017. His experience at UBM Tech as the Manager of Customer Engagement from 2014 to 2015 further solidified his expertise in customer insights and marketing strategies. Young's career began with an internship at KPMG in 2009.
Educational Background
Young studied at Stanford University, where he earned a Professional Certificate in Foundations for Data Science from 2018 to 2019. He also holds a Bachelor of Arts degree in Business Management, with an emphasis in Economics and Accounting, from the University of California, Santa Cruz, where he studied from 2006 to 2010. His educational background provides a strong foundation for his work in marketing analytics and data-driven decision-making.
Technical Skills and Certifications
Alexander Young is proficient in various data analytics tools and programming languages. He is certified in the Eloqua marketing automation platform and has over four years of experience with Pardot. Young is an advanced user of MS Excel, including VBA Macros, and MS Access for data segmentation. He also utilizes SQL, SAQL, and Python for data manipulation and extraction. His skills in data visualization are exemplified by his expertise in Tableau.
Language Proficiency
Young is fluent in English, Mandarin, and Cantonese. This multilingual ability enhances his communication skills and allows him to engage with diverse audiences in the marketing field. His language proficiency supports his roles in customer engagement and analytics, enabling him to analyze and interpret data from various demographic perspectives.