Cyrus Verastigue
About Cyrus Verastigue
Cyrus Verastigue is a Marketing Analyst at RingCentral, where he has worked since 2019. He specializes in developing integrated models for performance reporting and has a strong background in data-driven marketing strategies.
Work at RingCentral
Cyrus Verastigue has been serving as a Marketing Analyst at RingCentral since 2019. In this role, he has developed integrated models using Excel and Tableau to create performance and monitoring reports. These reports have enhanced the decision-making process within the Global Operations department. He has also collaborated with product and marketing managers to improve the quality of analytics, which has directly influenced the effectiveness of marketing programs. His responsibilities include tracking the effectiveness of marketing initiatives through efficiency ratio and ROI analyses.
Education and Expertise
Cyrus Verastigue holds a Bachelor of Arts in Humanities/Humanistic Studies from the University of Asia and the Pacific, where he studied from 2014 to 2017. He furthered his education by obtaining a Master of Science in Industrial Economics from the same institution, completing his studies from 2017 to 2019. His academic background provides him with a strong foundation in analytical thinking and economic principles, which he applies in his current role as a Marketing Analyst.
Background
Prior to his current position at RingCentral, Cyrus Verastigue worked as a Research and Consulting Intern at JLL from 2018 to 2019. This internship lasted for five months and took place in the National Capital Region of the Philippines. His experience at JLL contributed to his understanding of market research and consulting, which he has leveraged in his subsequent role in marketing analytics.
Achievements in Marketing Analytics
In his role as a Marketing Analyst, Cyrus Verastigue has produced volume and revenue forecasts that support strategic planning and marketing initiatives. He has conducted segmentation analysis using customer and revenue databases, optimizing marketing strategies based on data insights. His work in tracking marketing program effectiveness through various analytical methods has contributed to data-driven decision-making within his team.