Gunjan Batra
About Gunjan Batra
Gunjan Batra serves as the Senior Director of Marketing Technology at RingCentral, where he has worked since 2019. He possesses extensive experience in marketing operations, automation technologies, and data orchestration.
Work at RingCentral
Gunjan Batra has been with RingCentral since 2017, initially serving as a Marketing Automation Architect. In 2019, she transitioned to the role of Director of Marketing Technology, and in 2021, she advanced to the position of Sr. Director, Marketing Technology. Based in Belmont, California, she has played a significant role in enhancing the company's marketing technology capabilities over the past several years.
Professional Background
Before joining RingCentral, Gunjan Batra worked at NVISH Solutions as a Technical Lead from 2009 to 2017. She also held positions at Siemens as a Website Developer and Account Manager from 2005 to 2007. Additionally, she worked at GE as an Analyst Consultant and Account Manager from 2007 to 2009. Her diverse experience spans various roles in marketing operations and technology.
Education and Expertise
Gunjan Batra earned her B.Tech in Information Technology from Punjab Technical University, where she studied from 2001 to 2005. She also completed her XII in PCM from Himachal Pradesh State Education Board between 1999 and 2001. Her educational background supports her expertise in automation, integration technologies, and marketing operations.
Skills and Specializations
Gunjan Batra specializes in data orchestration and omnichannel marketing strategies. She is skilled in using automation tools such as Workato and Zapier to streamline marketing processes. Her proficiency extends to advanced analytics tools, including Adobe Analytics, Google Analytics, and Webtrends. She focuses on enhancing customer journeys and personalization through effective marketing technology implementations.
Marketing Technology Stack Management
Gunjan Batra has expertise in implementing and managing complex marketing technology stacks, including Adobe Experience Platform, Marketo Engage, and Salesforce. She utilizes AI content and chatbots to improve marketing automation and customer engagement strategies, demonstrating her commitment to leveraging technology for enhanced marketing effectiveness.