Thomas Howells
About Thomas Howells
Thomas Howells serves as the Director of ABM and Demand Generation at RingCentral, a position he has held since 2022. He has extensive experience in marketing roles across various companies, including FinancialForce and Zignal Labs, and possesses expertise in data visualization and marketing automation tools.
Work at RingCentral
Thomas Howells currently serves as the Director of Account-Based Marketing (ABM) and Demand Generation at RingCentral, a position he has held since 2022. Prior to this role, he worked at RingCentral as a Senior Marketing Manager focusing on Upsell and Cross-sell strategies from 2019 to 2021. He also briefly held the position of Senior ABM Manager in 2021 for two months. His experience at RingCentral spans various marketing functions, contributing to the company's demand generation initiatives.
Previous Experience in Demand Generation
Before joining RingCentral, Thomas Howells worked at FinancialForce as a Demand Generation Specialist from 2018 to 2019. He also served as the Marketing Campaigns Manager for ABM at FinancialForce for a period of seven months in 2019. His career includes a role as a Growth Marketing Specialist at Zignal Labs from 2016 to 2018, and as a Marketing Associate at Argyle Data from 2015 to 2016. These roles have equipped him with a solid foundation in demand generation and marketing strategies.
Education and Expertise
Thomas Howells holds a Bachelor of Arts (BA) in Sociology from UCLA, where he studied from 2011 to 2015. He also attended the UCLA Anderson School of Management, focusing on Sports Marketing Management in 2013. His educational background is complemented by practical experience in various marketing roles, where he has developed expertise in marketing automation tools such as Marketo, Pardot, and Engagio. He also employs data visualization tools like Tableau and web personalization platforms like Triblio.
Marketing Strategies and Tools
In his marketing roles, Thomas Howells has utilized various strategies and tools to enhance demand generation efforts. He incorporates direct mail and gifting strategies using Sendoso to improve engagement. His experience with data visualization tools like Tableau allows him to analyze and optimize marketing campaigns effectively. Additionally, his expertise in marketing automation tools supports the execution of targeted marketing initiatives.
Early Career and Internships
Thomas Howells began his career with an internship at the Rose Bowl Operating Company in 2013, where he gained initial marketing experience. He also held the position of President for UCLA Rugby from 2014 to 2015, demonstrating leadership skills during his time at university. His early career experiences laid the groundwork for his subsequent roles in demand generation and marketing.