Yash Ruparelia
About Yash Ruparelia
Yash Ruparelia serves as the Lifecycle Marketing Manager at RingCentral, where he has worked since 2022. He has a background in marketing and accounting, with previous roles at NETGEAR and RINA accountancy corporation, among others.
Work at RingCentral
Yash Ruparelia serves as the Lifecycle Marketing Manager at RingCentral, a position he has held since 2022. Based in the San Francisco Bay Area, he focuses on developing and executing marketing strategies that enhance customer engagement and retention. His role involves analyzing customer data and optimizing marketing campaigns to drive user interaction and satisfaction.
Previous Experience at NETGEAR
Prior to his current role, Yash worked at NETGEAR as a Push Marketing Specialist from 2019 to 2022. During his tenure, he led multi-touch campaigns across email and mobile platforms for both consumer and enterprise products. He designed and tracked A/B tests to optimize campaign tactics, which contributed to a 9% year-over-year increase in email click-through rates and daily active app users.
Educational Background
Yash Ruparelia earned a Bachelor of Science (BS) in Accounting from Santa Clara University, where he studied from 2011 to 2015. His education provided a strong foundation in financial principles, which he has applied throughout his marketing career.
Career Progression
Yash's career began in 2013 as a Team Leader at Galileo Learning. He then held various positions, including Staff II Accountant at RINA Accountancy Corporation from 2015 to 2018, and Marketing & Recruiting Associate at Shea Labagh Dobberstein for five months in 2018. He also gained experience as a Product Specialist at Tesla Motors and as a Management Trainee at Enterprise Rent-A-Car.
Technical Skills and Tools
In his marketing roles, Yash has utilized tools such as Google Analytics, Tableau, and Salesforce Marketing Cloud to measure and report on campaign performance. His analytical skills enable him to provide insights and actionable takeaways to management, enhancing overall marketing effectiveness.