Riley Hasselfeld
About Riley Hasselfeld
Riley Hasselfeld is the Senior Manager of Customer Experience at Rinse, where they have worked since 2023. With a background in psychology and extensive experience in customer success and management, Riley utilizes data analytics to enhance customer experience strategies.
Current Role at Rinse
Riley Hasselfeld serves as the Senior Manager of Customer Experience at Rinse, a position held since 2023. In this role, Riley focuses on enhancing customer satisfaction and retention through effective management strategies. The position is based in the San Francisco Bay Area, where Riley applies a strong background in customer experience management to drive improvements in client interactions.
Previous Experience in Customer Success
Prior to joining Rinse, Riley worked at ZeroCater as the Manager of Customer Success from 2018 to 2021. In this capacity, Riley was responsible for overseeing customer relationships and ensuring client satisfaction. Additionally, Riley held the role of Customer Success Specialist, Enterprise at ZeroCater from 2016 to 2018, further developing skills in client health analysis and customer engagement.
Background in the Food Industry
Riley has a background in the food industry, having worked at SusieCakes Bakeries. From 2010 to 2014, Riley served as General Manager, followed by a role as District Leader from 2014 to 2016. These positions involved managing operations and customer service, contributing to a comprehensive understanding of client needs and expectations.
Educational Background
Riley studied at California Polytechnic State University-San Luis Obispo, where a Bachelor of Science (B.S.) in Psychology was earned from 2005 to 2010. This educational background provides insights into customer behavior, which is essential for developing effective customer experience strategies. Riley also completed secondary education at San Ramon Valley High School.
Skills and Expertise
Riley possesses strong skills in data analytics, which are vital for interpreting customer data and shaping customer experience strategies. Additionally, expertise in client health analysis enables Riley to assess and enhance overall client satisfaction and retention. This combination of skills supports effective management in a tech-driven environment like Rinse.