Pat Fallon
About Pat Fallon
Pat Fallon serves as the Director of Agency Partnerships at Rio SEO, where he has worked since 2018. He has extensive experience in business development and sales across various companies, including AdQuire Media and Professional Sports Publications.
Current Role at Rio SEO
Pat Fallon serves as the Director of Agency Partnerships at Rio SEO, a position he has held since 2018. In this role, he focuses on building and maintaining relationships with advertising agencies and Fortune 500 brands across the United States. His responsibilities include overseeing partnership strategies and ensuring alignment between agency needs and Rio SEO's offerings.
Professional Experience
Prior to his current role, Fallon accumulated extensive experience in various leadership positions. He worked at Marchex as Director of Agency Lead from 2015 to 2018, where he managed agency relationships. Before that, he served as Senior Director of Business Development at AdQuire Media from 2013 to 2015. His earlier roles include Director of National Sales at Professional Sports Publications and Content Quality Editor at New York Magazine.
Education and Expertise
Pat Fallon earned a Bachelor of Applied Science (B.A.Sc.) degree in Business, Management, Marketing, and Related Support Services from Florida State University, completing his studies from 2002 to 2006. His educational background supports his expertise in consultative selling, product marketing, and strategic planning, which he applies in his professional endeavors.
Skills and Competencies
Fallon possesses strong skills in relationship building and client needs analysis. His experience has equipped him with a proven track record in fiduciary responsibility, allowing him to effectively manage client relationships and ensure their needs are met. His strategic planning abilities contribute to successful partnership outcomes.
Previous Positions and Contributions
Throughout his career, Fallon has held various roles that contributed to his professional growth. He worked as Territory Development Manager at Able HQ from 2006 to 2008 and as Account Executive at adMarketplace from 2012 to 2013. These positions helped him develop a comprehensive understanding of the advertising landscape and client management.