Adam King
About Adam King
Adam King serves as the Director of Marketing & Publishing at Riot Forge, where he has been instrumental in expanding the company's publishing reach and launching successful game titles. With a background in marketing and product management across several prominent gaming companies, he emphasizes community feedback and innovative strategies to enhance player engagement.
Work at Riot Games
Adam King serves as the Director of Marketing & Publishing for Riot Forge at Riot Games since 2019. In this role, he has been instrumental in expanding the publishing reach of Riot Forge to international markets. He has played a key role in launching multiple successful game titles under the Riot Forge label. His focus on integrating community feedback into marketing campaigns has enhanced player satisfaction. Additionally, he has developed innovative marketing strategies that significantly increased player engagement for Riot Forge games.
Previous Experience in Gaming Industry
Prior to his current position, Adam King held several roles in the gaming industry. He worked at Warner Bros. Interactive Entertainment Inc. as Director of Brand & Product Marketing from 2012 to 2019. Before that, he was a Brand Manager at NCsoft for 8 months in 2009, and at THQ from 2007 to 2009. He also served as a Senior Product Manager at Electronic Arts from 2009 to 2012. His diverse experience in these roles has contributed to his expertise in marketing and product management within the gaming sector.
Education and Expertise
Adam King earned his MBA in Marketing and Finance from Pepperdine University, The George L. Graziadio School of Business and Management, from 2006 to 2008. He also holds a Bachelor of Science degree in Animal Science and Business Management from the University of California, Davis, which he completed from 1998 to 2002. His educational background provides a solid foundation for his roles in marketing and management in the gaming industry.
Early Career and Marketing Roles
Adam King's early career included various marketing roles that laid the groundwork for his future in the gaming industry. He worked as an Assistant Sales Operations at Verizon Wireless from 2002 to 2005 and as an Assistant Media Planner at OMD Worldwide for 4 months in 2005. He also served as an Associate Marketing Manager at Channel M from 2005 to 2006. These positions helped him develop essential marketing skills that he later applied in the gaming sector.